Jacqui’s funny accent is incidental. An Aussie export turned New Yorker, Jacqui’s main goal as President of “Eatwhatever” – the world’s greatest breath freshener – is to spread confident, kissable breath.
Having earned bachelor degrees in Law and Performing Arts, Jacqui immersed herself in the business world, managing commercial operations for an event planning and interior design firm. Working virtually 24/7, she found herself wondering why not build her own company, and on Jan 1, 2007, she set her mind to do just that. Looking up at the mountains of Verbier, and feeling not so fresh after a, shall we say “spirited” New Year’s eve, she wished there was a breath freshener that worked internally, was natural and fun to use. It was your storybook “aha” moment from which Eatwhatever (Two Steps to Kissable Breath) was born. The rest is history.
Over the next 3 years she created a boutique version of the product, selling it far and wide in niche stores like Colette (Paris, France), Zitomer, C.O Bigelow and Rickys (NYC, USA) and Terry White Chemists (Sydney, Australia), as well as on global websites including Amazon, Victoria Health, and Shopmasc.
In 2010, Jacqui met the famous Topps candy and baseball card man, Arthur Shorin, who “got” the product instantly, and a new growth chapter began. Together they have already made Eatwhatever better then ever, and wont stop until every person in the world can Eatwhatever and feel confident when they get that late night bootie call!